Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (whimsical music) 0:00 Announcer Stop those coffee beans 0:03 right now while they're fresh 0:04 from the roaster, still warm (triumphant music) 0:06 For this is the moment of wonderful warm bean flavor. 0:09 Now captured for you by new Instant Maxwell house. 0:14 Warm bean flavor because it's made 0:17 from coffee beans still warm from roasting. 0:19 It's the freshest taste in coffee yet. 0:22 You know once coffee beans come out 0:26 of the roaster, air starts stealing flavor. 0:27 Cold beans lose flavor. 0:31 But with new Instant Maxwell House 0:33 as soon as the beans come fresh, hot 0:35 from the roaster they are made 0:37 into the new, fresher flavor buds 0:38 that deliver warm bean flavor Instantly to you. 0:40 Be sure your coffee is the coffee 0:44 with that wonderful, warm bean flavor, 0:46 new Instant Maxwell House (whimsical chiming) 0:50 Now in the big giant size jar. 0:53 (whimsical music) 0:55

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