Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Wait. 0:01 What's that wonderful smell? 0:02 Coffee beans, roasting. 0:07 Still warm. 0:08 Stop right there. 0:11 Now they've caught that moment. 0:12 That warm bean flavor in new Instant Maxwell house. 0:14 Warm bean flavor because it's made from coffee beans 0:18 still warm from roasting. 0:21 It's the freshest taste in coffee yet. 0:24 You know, once coffee beans come out of the roaster 0:27 air starts stealing flavors. 0:29 Cold beans lose flavor. 0:32 But with new Instant Maxwell House, 0:34 as soon as the beans come fresh hot from the roaster 0:36 they're made into new fresher flavor buds bursting 0:39 with warm bean flavor. 0:42 Get new Instant Maxwell House. 0:45 And now there's a new giant size. 0:47 Dozens of extra cups of the coffee with warm bean flavor. 0:50 Get the new giant size Instant Maxwell House 0:53 in the big giant jar. 0:56

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