Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Coffee beans fresh from the roaster, 0:03 still warm. 0:05 Now the flavor of coffee beans still warm from roasting 0:07 has been captured for you in new Instant Maxwell House. 0:10 It's the freshest taste in coffee yet. 0:14 New Instant Maxwell House. 0:17 (pleasant orchestral accent)


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John W. Hartman Center for Sales Advertising & Marketing History


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