Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Drum music) 0:03 Announcer Coffee beans roasting. 0:10 Here they come, smoking hot from the roaster. 0:18 This is the moment when coffee beans 0:22 are at their freshest, bursting with flavor. 0:24 And we've captured this taste in new Instant Maxwell House. 0:27 New Instant Maxwell House with the flavor of coffee beans, 0:31 still warm from roasting. 0:34 Now flavor buds are made as soon as the coffee beans 0:37 come fresh hot from the roaster. 0:41 So that full rich warm bean flavor comes through to you 0:45 for the freshest tasting coffee yet. 0:48 The flavor of coffee beans, still warm from roasting. 0:51 Get new Instant Maxwell House. 0:56

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