Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle music) 0:01 Narrator Coffee beans, fresh, hot from the roaster. 0:07 Still warm. 0:10 Now we've caught this taste, 0:11 the flavor of coffee beans still warm from roasting 0:13 in new Instant Maxwell House. 0:17 It's the freshest tasting coffee yet. 0:19 You see, the moment coffee beans come fresh hot 0:23 from the roaster, they're at their freshest, 0:25 bursting with full rich flavor. 0:28 Quickly to capture this taste, 0:30 they're laid into new fresher flavor buds 0:32 that deliver that full rich warm bean flavor 0:35 instantly to you. 0:38 So now, get the freshest tasting coffee yet. 0:41 The full rich flavor of coffee beans 0:45 still warm from roasting. 0:48 Reach for new Instant Maxwell House. 0:52 In the jar with the stars on top. 0:54

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