Maxwell House: Instant Maxwell House Coffee, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Wait, what's that wonderful smell? 0:01 Ah, coffee beans roasting. Still warm. 0:04 Stop right there. 0:10 Now they've caught that moment. 0:12 That warm bean flavor in the new Instant Maxwell House. 0:15 New Instant Maxwell House has that warm bean flavor 0:19 because it's made from coffee beans 0:22 still warm from roasting. 0:24 It's the freshest taste in coffee yet. 0:26 Look at the deep rich color of coffee beans 0:29 right after roasting. 0:32 Fresh, hot and fragrant. 0:33 Instant Maxwell House takes coffee beans just like these, 0:35 smoking hot from the roaster, 0:38 and makes them into new fresher flavor buds 0:41 that deliver warm bean flavor instantly to you. 0:43 Get the coffee made from warm beans. 0:47 Get the new Instant Maxwell House 0:49 in the jar with the stars on top. 0:51 The coffee with that warm bean flavor. 0:53

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