Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mm, say, there's a real cup of coffee for you. 0:01 Piping hot, brewed to your taste. 0:05 Sugar, cream? 0:08 As you like. 0:10 Any way you serve it, it's wonderful coffee. 0:11 Rich, delicious, good to the last drop. 0:14 That's Instant Maxwell House. 0:18 And you may know its famous good to the last drop flavor 0:20 is America's favorite. 0:23 Now, here's how you get that flavor. 0:25 Use Instant Maxwell House, the amazing coffee discovery. 0:27 Real coffee, all right, but in a revolutionary new form. 0:32 You can see for yourself, it's not a powder, 0:35 not a grind, either, 0:37 but millions of tiny, hollow flavor buds of real coffee, 0:39 ready to burst instantly into that wonderful good 0:43 to the last drop flavor. 0:46 What a cup of coffee. 0:48 So buy a jar this week, won't you? 0:50 Instant Maxwell House, the amazing coffee discovery. 0:53 Always good to the last drop. 0:57

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