Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Mm-hmm. There's just nothing like it. 0:01 How good it looks, how good it tastes, 0:05 and how deeply satisfying. 0:08 Woman What a wonderful difference! 0:10 Announcer Difference, difference 0:12 Woman that flavor bud flavor makes 0:14 Announcer And only Instant Maxwell House has it. 0:16 You can see the difference even before you taste it. 0:18 Look, this amazing coffee discovery is not a powder 0:21 not a grind, but millions of tiny flavor buds 0:25 of real coffee, ready to burst instantly 0:28 into that famous Maxwell house flavor. 0:32 No coffee and any cup ever tasted so good before. 0:34 That's why today more families buy Instant Maxwell House 0:39 than any other coffee of any kind. 0:43 So for coffee, that's good to the very last drop 0:46 reach for the jar, 0:49 with the stars on top 0:50 Instant Maxwell House. 0:52 What a wonderful difference 0:54 that flavor bud flavor makes. 0:55 Have yourself a cup. 0:58

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