Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Female Narrator What a beautiful cup! 0:01 Male Narrator Yes, but a cup is just a cup 0:03 until there's coffee in it. 0:05 That's what really counts in a cup. 0:07 What a wonderful difference... 0:09 Female Narrator Difference, difference 0:11 Male Narrator that Flavor Bud flavor makes, 0:13 and only instant Maxwell House has it. 0:15 You can see the difference even before you taste it. 0:18 Look, this amazing coffee discovery 0:21 is not a powder, not a grind, 0:23 but millions of tiny Flavor Buds of real coffee, 0:25 ready to burst instantly 0:29 into that famous Maxwell House flavor. 0:31 No coffee in any cup ever tasted so good before! 0:34 That's why today more families buy instant Maxwell House 0:38 than any other coffee of any kind. 0:42 What a wonderful difference... 0:44 Female Narrator Difference, difference 0:47 Male Narrator that Flavor Bud flavor makes. 0:48 So for coffee that's good to the very last drop, 0:51 reach for the jar with the stars on top; 0:54 instant Maxwell House. 0:57 Have yourself a cup! 0:58

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