Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator You know, breakfast is one time 0:01 of day when coffee just has to be extra good. 0:03 If that first cup in the morning gives you a rich flavor, 0:06 and true coffee satisfaction, 0:09 you're bound to open your eyes to a brighter morning. 0:11 And the one coffee that will pass any breakfast test, 0:14 day after day, without ever letting you down 0:18 is instant Maxwell House. 0:21 They amazing coffee discovery. 0:22 Now this of course is real coffee 0:25 in a revolutionary new form. 0:27 Just take a look. 0:29 It's not a powder, not a grind either, 0:30 but millions of tiny flavor buds. 0:32 A rich real coffee, ready to burst instantly into 0:35 that famous Maxwell House flavor 0:39 the moment you add hot water. 0:41 And there is a man's eye view 0:43 of the most delicious coffee ever brewed. 0:45 So for coffee that's good to the very last drop, 0:48 reach for the jar with the stars on top. 0:51 Instant Maxwell House, the amazing coffee discovery. 0:54

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