Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Voiceover Old friends are welcome callers 0:01 and there's one very warm and pleasant way to say, 0:03 "Glad you dropped in." 0:06 (bell dings) 0:07 Ah, need I say more? 0:08 There's coffee in store, rich, 0:10 delicious, always welcome. 0:12 Instant Maxwell House, the amazing coffee discovery. 0:13 Now, this, of course, is real coffee 0:17 in a revolutionary new form. 0:18 Just take a look. 0:20 It's not a powder, not a grind either, 0:21 but millions of tiny flavor buds of rich real coffee, 0:24 ready to burst instantly 0:28 into that famous Maxwell House flavor 0:30 the moment you add hot water, 0:32 flavor that just naturally makes you say, 0:34 "Hmm, that is good." 0:36 With every cup that you pour. 0:38 And there you have it. 0:40 The most delicious coffee you've ever tasted. 0:41 Instant Maxwell House, 0:44 truly the friendliest way to say welcome 0:45 whenever guests dropped by. 0:48 So, for coffee that's good to the very last drop, 0:50 always reach for the jar with the stars on top. 0:53 Instant Maxwell House, the amazing coffee discovery. 0:56

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