Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello there, this is Rex Marshall 0:02 and I have some special news for you. 0:03 Leading grocers in this area are featuring a coffee sale 0:05 on the large jar of Instant Maxwell House. 0:08 So here's your chance to stock up and save. 0:11 Look for this display at your grocers 0:13 because here's a money saving opportunity 0:16 for you to buy and enjoy the amazing coffee discovery. 0:18 You know, this is rich real coffee 0:22 in a revolutionary new form, not a powder, 0:24 not a grind either, 0:27 but millions of tiny flavor buds of real coffee, 0:28 ready to burst instantly 0:32 into the famous Maxwell House flavor. 0:34 The moment that you pour in hot water, mm-hmm. 0:36 There's rich, full flavored coffee brimming 0:41 with hardy satisfaction. 0:43 So enjoy the world's most delicious coffee 0:45 and save money too. 0:47 Take advantage of the coffee sale on the large jar. 0:48 Right now, stock up and save. 0:51 Get Instant Maxwell House, 0:54 the amazing coffee discovery at special sale prices now. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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