Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This is the sign of good coffee, 0:01 good to the last drop. 0:03 Instant Maxwell House, the amazing coffee discovery. 0:06 Right here is a superb blend of rare rich coffees 0:10 in a revolutionary new form. 0:15 As you see it's not a powder, not a grind either 0:17 but millions of tiny hollow flavor buds of real coffee. 0:20 Formed this way to capture and preserve 0:25 that famous Maxwell House flavor. 0:27 Well, now what happens is 0:30 that these miracle flavor buds burst instantly 0:31 when you pour in hot water, 0:35 flooding the pot with that one 0:37 and only good to the last drop flavor. 0:39 And as I say, that is all real coffee. 0:45 As delicious as the best you've ever brewed. 0:48 Try it today. 0:51 The coffee that's good to the last drop. 0:52 Instant Maxwell house, the amazing coffee discovery. 0:55

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