Maxwell House: Instant Maxwell House Coffee, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello, this is Rex Marshall 0:01 with some special news 0:03 just for you folks who live in this area. 0:04 Big news about an amazing coffee sale 0:06 that's going on at your neighborhood grocer's right now. 0:09 10 cents off the regular price on the large jar 0:12 of Instant Maxwell House. 0:15 Look for this display featuring this special sale jar 0:17 that gives you 10 cents off the regular price 0:21 on Instant Maxwell House. 0:23 Now, this is great news for those of you 0:25 who are already acquainted with Instant Maxwell House. 0:26 And it's even greater news 0:29 for those who have yet to try it. 0:31 Because this gives you such a wonderful opportunity 0:33 to get acquainted with this truly fine coffee. 0:35 This, you know, is real coffee 0:39 in a revolutionary new form. 0:41 You can see for yourself. 0:44 It's not a powder, not a grind either 0:45 but millions of tiny hollow flavor buds of real coffee. 0:47 Ready to burst instantly into that wonderful 0:51 good to the last drop flavor. 0:54 Yes, that is real coffee. 0:57 As delicious as the best you've ever brewed. 0:59 You know, even at regular prices, 1:01 Instant Maxwell House costs you less per cup 1:03 than ground coffee. 1:06 And with 10 cents off the regular price, 1:07 well you just can't beat it. 1:09 But this sale is limited. 1:12 So hurry to your grocer's before he's all sold out. 1:13 Look for this display and this special sale jar. 1:16 10 cents off the regular price on Instant Maxwell House. 1:20 The amazing coffee discovery. 1:24