Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi there, I'm Rex Marshall. 0:02 You know, there's nothing like a little gardening 0:05 once in a while to take your mind off your trouble 0:07 but it can be work. 0:09 So I thought I'd relax for a moment. 0:11 Of course, for relaxation 0:13 there's just nothing like a good cup of coffee. 0:14 And this is all you need. 0:17 Instant Maxwell House, the flavor bud coffee. 0:18 Real coffee in a revolutionary new form. 0:22 Here, take a look for yourself. 0:26 See it's not a powder, not a grind either, 0:28 but millions of tiny hollow flavor buds of real coffee. 0:30 Ready to burst instantly into that wonderful, 0:35 good to the last drop flavor the moment you add hot water. 0:37 That is real coffee, 0:42 as delicious as the best you've ever brewed. 0:43 So treat yourself to some really great coffee. 0:46 Coffee that's good to the very last drop. 0:49 Next time you shop, reach for the jar, 0:52 with the stars on top, Instant Maxwell House. 0:54 The amazing coffee discovery. 0:57

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