Maxwell House: Instant Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello, I'm Rex Marshall. 0:01 Just getting ready for one of my favorite pastimes, 0:03 coffee and cake. 0:05 Mmm. Love that coconut frosting. 0:07 And the coffee of course is Instant Maxwell House, 0:10 the amazing coffee discovery. 0:13 You know, this is amazing because it gives you real coffee 0:16 in a revolutionary new form. 0:20 Now you can see for yourself it's not a powder, 0:22 not a grind either, but millions of tiny hollow 0:25 flavor buds of real coffee 0:28 ready to burst instantly into that wonderful, 0:31 good to the last drop flavor, 0:34 the moment that you add hot water. 0:36 And I mean, that is real coffee, 0:39 as delicious as the best you've ever brewed. 0:42 So let your taste decide. 0:45 For breakfast, lunch, dinner, anytime you want coffee 0:47 that's good to the very last drop, 0:50 always reach for the jar with the stars on top. 0:53 Instant Maxwell House, the amazing coffee discovery. 0:56

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