Maxwell House Coffee, 1950s

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dramatic music) 0:01 Narrator Joel Cheek, 0:07 Tennessee grocery salesman in 1873, 0:08 for years has pursued his dream, 0:11 has sought the perfect coffee blend. 0:14 - Neil, taste this. 0:17 See what you think. 0:20 - Joel Cheek, I don't think I know. 0:28 You got it. 0:31 The perfect blend. 0:32 - It's what I've been after all these years. 0:36 And tomorrow, I start my own coffee business. 0:41 Narrator It was at Nashville's old Maxwell House 0:46 that the new blend first won fame. 0:48 Here in the ornate dining room, 0:51 Joel Cheek saw his coffee put to the supreme test. 0:53 Saw the old hotel's discriminating guests 0:57 try this new blend they'd heard so much about. 1:00 Saw it's superb flavor win their enthusiastic praise. 1:03 Yes, Joel Cheek's dream came true. 1:07 And the fame of Maxwell House coffee 1:11 spread fast and far. 1:13 Soon was the talk of the whole South 1:15 as more and more people bought Maxwell House 1:18 for its mellow, rich flavor. 1:21 Today the modern roasting labs of Maxwell House 1:24 make it possible for all America 1:27 to enjoy this extra flavor coffee. 1:28 For your coffee drinking pleasure 1:32 always ask for Maxwell House. 1:34 Good to the last drop. 1:36

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