Maxwell House Coffee, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Woman Got a visit 0:00 (calm orchestral music) from an old friend of Papa's, 0:01 Judd Polk who worked on a ranch in the San Joaquin valley. 0:03 He used to come to town every now and then 0:07 and he always dropped in on us with a gift or two, 0:10 his guitar and a song. 0:13 ♪ Bum bum-bum bum bum ♪ 0:15 ♪ It's the simple things that lift the heart of man ♪ 0:18 ♪ I'll tell you what they are as best I can ♪ 0:22 ♪ The smell of lilacs bloomin' 'long a dusty road ♪ 0:26 ♪ The smell of new green clover freshly mowed ♪ 0:31 ♪ The sight of little children ♪ 0:36 ♪ As they comin' home from school ♪ 0:38 ♪ The sight of mama's apple pie ♪ 0:41 ♪ A settin' out to cool ♪ 0:43 ♪ But most of all I like the smell ♪ 0:45 ♪ Of what I'm smellin' there ♪ 0:48 ♪ The smell of good fresh coffee ♪ 0:50 ♪ Just does sweeten in the air ♪ 0:52 (guitar strums) Announcer Ah, the rich bouquet of good coffee 0:57 filling the air. 0:59 It does lift a man's spirit, doesn't it? 1:00 Do you get a bouquet with your coffee? 1:03 In Maxwell House coffee, you do. 1:06 Rich, appetizing bouquet, that's half the flavor of coffee. 1:08 Yes, bouquet is half the flavor of coffee. 1:12 That's why so many millions fill their cups 1:15 with Maxwell House coffee. 1:17 The choice highland grown coffees 1:19 that go into the famous Maxwell House blend 1:21 are specially selected for their suburb flavor and bouquet. 1:24 The result? 1:28 Coffee so good, more people buy and enjoy Maxwell House 1:29 than any other brand. 1:33 ♪ A cup of good rich coffee tastes like ♪ 1:35 ♪ Just like gettin' home ♪ 1:37 (guitar strums) 1:40 Announcer To get full enjoyment from your coffee, 1:42 make sure it has bouquet. 1:44 Serve your family and friends Maxwell House. 1:46 Tomorrow, buy vacuum packed Maxwell House coffee. 1:49 So rich in bouquet and always good to the last drop. 1:52 (bell chimes) 1:57