Maxwell House Coffee, 1950s

Genre: Commercial

Year Published: 1950s

Creator: Maxwell House D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Daughter I guess I have the most wonderful parents 0:00 in the world. 0:02 I remember we were always planning little surprises 0:04 for each other. 0:06 One time I remember especially. 0:07 Nells and Papa bought a little gift for Mama, 0:09 and at breakfast Nells very proudly presented it to her. 0:12 When I came downstairs, 0:15 Mama was taking the paper off. 0:17 And when she and I saw what it was, 0:21 we couldn't help laughing 0:23 because Mama and I had planned a little gift 0:24 for Papa that same morning. 0:27 I went and got it and gave it to him. 0:29 We could hardly wait until he unwrapped it. 0:33 And when it turned out to be a cup 0:37 just like Mama's only with Papa on it, 0:39 we all laughed. 0:42 And Mama said she guessed that called 0:43 for a good cup of coffee right now. 0:45 Narrator And in Mama's family, 0:48 good coffee meant just one thing, 0:50 coffee with that good to the last drop flavor. 0:53 And what better way to christen those gift cups 0:56 of Mama and Papa, 0:59 than to fill them to the brim with that gift 1:00 of rare, good flavor Maxwell House. 1:03 You know, you read a lot of things 1:06 about different brands of coffees, 1:08 good coffees too. 1:10 But there's one particular thing about Maxwell House 1:12 that makes it the only coffee of its kind in the world. 1:15 I'd like to show you what I mean. 1:20 See these coffee experts of ours? 1:22 They're working with a secret recipe, 1:24 the only recipe in the world 1:26 for good to the last drop flavor. 1:29 And what a difference in flavor that recipe makes. 1:31 You see coffee grows in many, many varieties, 1:35 no two quite alike in flavor. 1:38 And there are 1,001 ways of putting those coffees together. 1:40 But, there's only one way, one recipe, 1:44 for that famous Maxwell House flavor. 1:48 Yes, it's that closely guarded recipe, 1:51 and the skill of these people of ours, 1:54 that spells the difference between good enough coffee, 1:56 and coffee at its honest to goodness best. 2:00 Mama and her family know this, 2:03 and you'll recognize it too. 2:06 Next time you enjoy the honest pleasure 2:08 of a cup of Maxwell House. 2:11 It's all summed up in this familiar sign. 2:13 The sign of good coffee. 2:16 Everybody knows it means world famous Maxwell House. 2:18 Ask your grocer for it tomorrow, won't you? 2:23 The coffee that's always good to the last drop. 2:25