MARKETING RESEARCH PAYS OFF

Duration: 13 min

Year Published: 1959

Creator: Department of Agriculture

Color: Color

Sound: Optical sound

Description: Agricultural research saves many millions of dollars a year in costs of marketing farm products. Shows USDA scientists at work improving marketing methods, reducing processing and handling costs, expanding markets for farm products, and providing a better living for Americans. Resulting savings are many times the cost of the entire research program.