MARKETING IN MEXICO

Duration: 20 min

Year Published: 1958

Format: 16mm

Color: Color

Sound: Sound

Description: Describes the characteristics of upper, middle and lower class consumers; buying psychology; the role of the wife, husband and maid in buying practices; distribution and advertising methods and trends; and marketing strategy with a low but rising standard of living.

Complete Record: Source: Fairweather Interest level: sh-c-ad Price: $150, rent $15 Format: sd color Catalog numbers: EFLA evaluation card No. 3646

Metadata Source:Educational film guide. Supplements (1959-62)