Magazine Publishers Association “First Impression”

Made for the MPA (The Association of Magazine Media), this Goldsholl Design and Film Associates film gives as much attention to the inner workings of the consumer’s eye as it does to the featured consumer product – magazines. Through a smartly edited collage of print media, the film shows us the significance of still images and the power of first impressions. The film won many awards including the Gold medal and Silver Hugo at the Chicago International Film Festival and First Prize at the National Visual Presentation Association, New York.

Credits

Goldsholl Design & Film Associates (producer); James Strongin (contributor); Stefan Meyer (contributor); Millie Goldsholl (animator); Wayne Boyer (animator); Thomas Freese (animator); Larry Janiak (animator); Dick Boyell (music)

Complete catalog record

Cfa collection: Mort and Millie Goldsholl Collection
Sponsor: Magazine Publishers Association
Subjects: Consumers; Industrial design; Design; Advertising
Places: North America > United States > Illinois > Chicago
Language: English
Cfa elements: Distribution Print, 400 feet; Answer Print, 375 feet
Cfa records: https://collections.chicagofilmarchives.org/Detail/objects/4928; https://collections.chicagofilmarchives.org/Detail/objects/6160; https://collections.chicagofilmarchives.org/Detail/objects/6161

Related films

Sources

Chicago Film Archives · record ↗ — title, year, creator, format, color, sound, genre, description, credits, catalog record, video

Record added 2026-11-08 21:25:10