Lucky Beer

Duration: 400 ft.

Complete Record: 1. Lucky Draft. color, 1967. Animated line drawing cartoon of man in glasses with mustache and goatee. He opens a projection screen. He lectures and presents color photographic images of product on screen. 2. Lucky Draft. color, 1967. Same cartoon man with screen. Quick cuts of different kinds of beer in color. 3. Lucky Light. color, 1967. Cartoon man shows product in bottles as six packs or 12 packs. 4. Lucky Draft. color, 1967. Same cartoon man shows cartoon of cavemen shooting large animal with bow and arrow. Rain of arrows is met by return blast from cannon. Cartoon presenter compares drawn bow and arrow and cannon to photos of Lucky beer and other beers. Shot of top of 6-pack, pans down to front. 5. Lucky Genuine Draft. color, 1966?. Cartoon of two men in green and red checkered hats (Wright Brothers) saying “Man can fly.” Shot from below of commercial jet taking off. Cartoon of brewmaster saying, “I will make an entirely new kind of draft beer.” Zoom in on product. Red shift. 6. Lucky Light Draft Beer. color, 1967. Cartoon presenter shows animated ancient “Olde Babylonia” beer. Shows titles on screen with descriptions of product. Compares product with ancient beer. CU of beer bottle necks; cover is put on and case of beer is picked up by a hand. 7. Lucky Light Draft Beer. color, 1966. Cartoon of Columbus saying the world is round; picture of a globe. Cartoon of brewmaster saying, “I will make an entirely new kind of draft beer.” Zoom in on product. 8. Lucky Genuine Draft Beer. color, 1966. CU of 6-packs of bottles of product. Hands open drawer of kitchen utensils, get bottle opener, opens beer bottle, pours beer into mug; foam overflows. CU of product. 9. Lucky Genuine Draft. color, 1966. Man seen only from shoulders down carries 6 pack of Lucky beer out of a store and through city streets at night. There is a feeling of urgency. Walks up steps and opens door to apartment. Shots similar to #8, but interspersed with CU of man’s mouth, biting lip, smacking lips. 10. Lucky Lager Bock Beer. b/w, no date. Lunar landscape. Man (Rich Little) in space suit, accompanied by a mountain goat, also in a space suit, holds a microphone and talks to a cheesy but cute moon creature with one giant rolling eye about product. 11. Lucky Lager. color, 1960s. Man skis down slope, wipes out. Drinks beer with white DOG. Man swings golf club, drinks beer. Man at sportscar race, drinks beer from a cooler from a can with groovy chick . Man watches horse race, drinks beer. CU of hand grabbing bottle. Between fingers, “lager” on label turns to “age.” CU of beer being poured. Severe red shift. 12. Lucky Lager with Twistop. b/w, 1965. Rich Little jumps out of airplane with beer. Opens product on way down, demonstrating twist-off cap. Lands, is buried up to waist in dirt, looks disheveled, pulls rip cord, and parachute opens. 13. Lucky Lager with Twistop. b/w, 1965. Rich Little in front of steamroller attempts to open 4 beer bottles before a steamroller can reach him. Shot of man flattened near beer bottle. 14. Lucky Lager Bock Beer. b/w, no date. Rich Little with microphone walks mountain goat along beach. Castaway runs toward him. Points to where HELP has been written in the sand with empty 6-packs of product. 15. Lucky Lager with Twistop. b/w, 1965. CU of hand twisting off beer cap from large bottle and putting it on smaller bottle.