Land of hype and glory

Duration: 00340000

Year Published: 1978

Creator: National Broadcasting Corp.

Format: 16mm

Color: Color

Sound: sound

Copyright: Registered 7Sep78 · PA 12-310 (Jul-Dec 1978) Copyright holder: National Broadcasting Company, Inc

Description: This film focuses on two markets - literary and cinema - to show how the public is manipulated by extravagant promotion. Many tools are used by publishers to help create best-sellers, and movie hype is big business.