KTLA News: "Los Angeles School of Broadcasting focuses on minority students" (1974)

[music] [Jan Mitagawa:] Run by Don Malloy, a former Los Angeles radio announcer, the Los Angeles School of Broadcasting teaches its students the technical skills and the basics of the creative talent needed to enter the radio and television field. What makes the school different from all the others however, is its approach to meeting the needs of minority communities. [Don Malloy:] The folks in our community have special needs. And as such, we at the Los Angeles School of Broadcasting try to relate to the need, to the people in our particular community. And we have to be more than just a broadcasting school. We have to motivate some of the youngsters that come to our school. We have to deal more with... the problems that, that are identifiable with minorities. And as such, some of the other existing institutions don't have the time, the staff, or the temperament possibly to take care of these situations. [Mitagawa:] In case you're interested in enrolling at the Los Angeles School of Broadcasting, there is a tuition involved, but it's a lot less than that charged at some of the larger, more renowned schools of broadcasting. And the school is in the process of being approved by the Veterans Administration. Jan Mitagawa, Channel Five News at Los Angeles. Now pardon me. I've got to get back to playing music. ["What Is Hip?" by Tower of Power] ["Skin Tight" by Ohio Players] ["On And On" by Gladys Knight & The Pips] ["Rockin' Soul" by The Hues Corporation] ["Livin' For You" by Al Green] ["Skin Tight" by Ohio Players] [music] ["On And On" by Gladys Knight & The Pips] ["Up For the Down Stroke" by Parliament] ["Livin' For You" by Al Green] [Mitagawa:] How's your day been so far? [Malloy:] My day has been pretty good. Hectic as a result of that TIME story. And everyone's calling saying, "Hey. All of a sudden, you're on my mind, and there's something that you can do for me." [laughs] But it's been pretty good. [Mitagawa:] Mr. Malloy, why is there a need for this type of a broadcast school? [Malloy:] Well, as you know, we're not dealing with a Rolls Royce community. [Mitagawa:] ... the things you teach. I notice this is a radio and television school. What are some of the things you try to teach your students? [Malloy:] We're basically concerned with radio and television announcing. And that's not to be considered - to be construed to mean just air personalities. We're thinking in terms of newscasters, sportscasters. We also have television booth announcing here at our school. We try to cover all aspects of the broadcasting industry as it relates to off-camera work. [Mitagawa:] Is this open to all minorities? Chicano, Asian-American, Indian, Etc.? [Malloy:] I should correct you and say it's open to everybody. We happen to put the emphasis on minorities, because we feel this is a group that, for so long, has been ignored. And we're trying to identify with the needs of the minority community, be it black, brown, yellow, red, what have you. [Mitagawa:] What about - one final question here. Do you help place the students? [Malloy:] We have a free job placement service. Now, no one can obviously guarantee anyone a job. I attended UCLA, and they didn't guarantee me a job, and we can't either. But we certainly make every effort to place our students. We do have a, well, a national job placement service, which all students are invited, graduates are invited to, to, well let's say join. And through this free job placement service, we actively go out and try to tie in a job with a particular student. So in that respect, yes, we have a job placement service. [Mitagawa:] Thank you. [Malloy:] Push back a little bit. ["Rockin' Soul" by The Hues Corporation] [music]