KRON Personal Opinion; Brain Waves; TV Ratings; TV; TV and Kids Ads; Oakland Freeway

Year Published: 1970

Creator: Guy Morrison

Complete Record: KRON Personal Opinion Leader for Television (1979) Brain Waves: Man watching screen of electronic waves, CU shot of screen, CU of man’s hands folding a white piece of cloth, CU of other man’s head, first man dabs the cloth on second man’s ears and top of head, CU of man dabbing solution on electronic probe, places the probe on man’s earlobes, connects probes to electric box center, CU of man’s head showing cloth on top center, man smiling and laughing, both men walk over to chair in front of monitor, additional probes are attached to CU of man attaching probes to small machine, CU of TV monitor, shot of TV on cart, image of woman on TV, man with probes is watching image on screen, CU of man’s face, various shots of machinery, shot of man in front of large control panel system. CU of machine running a red graph of the brain wave reading, CU of man explaining graph, CU of computer screen image of waves, CU shot of 2300A Function Generator, CU man moving dial on generator TV Ratings: CU of man opening TV ratings questionnaire and filing out with pen, CU of outside of pamphlet: Nielson TV Rating Diary Sample, for the week of Thursday, November 10, CU of time period averages schedule with woman’s painted fingernail scanning the lines, station break averages schedule, weekly programming schedule with CU shots of TV shows (Mary Tyler Moore, Brady Bunch, Get Smart, Captain Cosmic, CU Arbitron Audience Estimates in the Arbitron Market of San Francisco, panning shot to map of California, survey dates 1977-1978 TV: CU shot of Helen Bentley, Midday Channel 4, on television screen, shot of man with curly hair and woman in bed with TV and antennae in foreground, 70’s bedspread covering bed, CU of man (lying naked?) in bed with hairy chest and woman in bra lying next to him, man talking and laughing and opens mouth really wide, woman reading Morris West book, man watching TV and urging woman to watch too, CU shot of military figures on screen, man playing pool with woman watching TV on couch, CU shot of woman holding May TV guide for the Oakland Tribune, CU of man’s face, CU of woman lying on couch knitting and watching TV, CU of man’s hand turning the TV dial, shot of woman’s hand leafing through TV guide looking for show to watch, woman sitting on bed talking on the phone with two black and white DOGs on lap/near her, room is painted red, TV screen showing in background, young african american children sitting in front of TV, laughing and talking and clapping, little boy picks his nose, CU of children’s faces while watching TV, CU shot of show “What’s Happening” with actors from show, CU shot of child reaching in candy jar and taking out piece of candy, CU shot of TV screen ad for Reno/Tahoe Shuttle for $20 with shot of airplane flying, still shot of ad for The Muppet Show on KRON, CU of Mutual of Omaha’s Wild Kingdom on TV screen, CU of man shoving something down a turkey’s neck, shot of motorcycle in desert, man walking with turkey in arms various shots of TV movies and images, people dancing with man throwing a woman over his shoulders, image of mixing bowl with whipping cream, CU of black woman in yellow suit on game show, various TV image shots, Westerns, CU of TV log in newspaper TV and Kids Ads (1979): Woman and two children in room with red carpet, woman is bringing food to the table, TV is visible in background, children are eating breakfast while watching TV, younger child with bib on keeps looking into camera, various Brady Bunch images of three Brady sisters on TV, Popeye cartoon on the TV, CU of baby with spoon in mouth and food on bib, CU of older boy in pajamas with fingers in mouth, kids eating and watching TV, older boy is more interested than younger child, CU of Popeye cartoon, shot of TV antennae outside, skyscrapers in background, shot of SF city hall dome, various other SF building shots with TV antennas, panning shots of tops of buildings with antennas Oakland Freeway: shots of cars and trucks on freeway,shots of overpasses and underpasses with older cars driving, CU of Los Angeles/ 101 sign,