KPRC Newscast (1964)

Duration: 10:23

Year Published: 1964

Sound: sound

Description: In this newscast for Houston’s KPRC-TV—originally aired on April 24, 1964—host Larry Rasco reviews a series of local news stories. Among the featured reports are an elaborate bank robbery scheme, the murder trial of a Texas grandmother, and the opening of a stretch of the 610 North Loop highway. In between segments, Rasco breaks for a word from the broadcast sponsor: Jax beer. KPRC submitted the broadcast to the National Press Photographers Association for their consideration of Best Newscast in the Population Category. The station has previously won the organization’s Newsfilm Station of the Year distinction.