KING VITAMAN

In this whimsical animated commercial, a bumbling knight attempts to infiltrate a castle’s moat via a secret tunnel to steal the King’s prized supply of King Vitaman cereal. The King catches the intruder in the act and subjects him to a unique punishment: watching as the royal court enjoys the "tasty, sugary little crowns." Promoting the cereal as a nutritious breakfast option packed with a full day’s supply of vitamins and iron, the spot concludes by showcasing the new Quaker product as the ultimate prize for knights and commoners alike.