Killing Us Softly: Advertising's Image Of Women
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Using hundreds of ads from magazines, newspapers, album covers, and storefront windows, Jean Kilbourne has produced a concise and important analysis of a $50 billion industry that preys on the fears and insecurities of every consumer in America. Ms. Kilbourne examines images in advertising with incisive wit and irony. She explores the relationship of media images to actual problems in society, such as the channeling of men and women into traditional roles and occupations, economic discrimination against women, the sexual abuse of children, rape and other forms of violence, pornography, sexual harassment, teenage pregnancy, and eating disorders.
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