IT'S THE LITTLE THINGS THAT COUNT

Duration: 30 min

Year Published: 1939

Creator: Bates

Format: 16mm

Sound: Sound

Description: Produced by Caravel films, inc. "The problem of the retail salesman in reaching the buyer and gaining his confidence. Develops a technique in combatting the price argument by setting up other yardsticks than price only. Shows problems of retail merchants in getting salesmen to conserve and plan their time." Van Horn. "One of the best films on salesmanship that we have seen." W.G.S.

Complete Record: Dewey number: 658.8 Audience level: sh-c-adult Format/cost: 16-sd-$35 Distributors / rental: University of California $1; Central Washington College of Education 50c

Metadata Source:Educational Film Guide 1946