IMAGINATION HITS THE CEILING

Year Published: 1960s

Format: 16mm

Description: This advertisement from the beginning of the 1960s is presented by Johns-Manville to promote the low costing and professional installation of ceiling medallions designed by interior designer Michael Greer. It introduces the historical practice of painting and decorating ceilings all over the world among high-class societies and promotes the medallion to bring back this practice and make it accessible to anyone. (Note: although some fireproof Johns Manville ceiling tile products infamously made heavy use of asbestos, that aspect of the tiles is not mentioned in this film.) Michael Greer was a prominent interior designer who helped decorate rooms in the White House during the Dwight D. Eisenhower and John F. Kennedy Administrations. Some of his other famous clients were Broadway and Hollywood icons. "Focus" written on the screen (00:13). "Imagination Hits the Ceiling" title banner (00:31). A woman has decorated the ceiling in her home (00:40). The artistic ceiling of the Palace of Fontainebleau in France (01:12). Ceiling paintings of ancient Egypt (01:20). A formal ceiling pattern typical for Roman times (01:31). Carved plaster ceilings decorated houses in England in the 18th century (01:39). Floral tracer paintings were popular of French Empire ceilings (01:53). Newer types of ceiling decorations also include acoustical functions embedded in the design (02:16). A drawing of a room in the Palace of Fontainebleau in France (02:27). An illustration explaining echo and augmenting sounds, and techniques on avoiding it (02:37). The woman is setting her table (03:02). Ceiling medallions with leaf-pattern and sound-absorbing holes by designer Michael Greer (03:14). How the medallions are used to decorate different rooms using sketches (03:35). Another medallion with a floral tracery pattern presented in a bedroom also designed by Michael Greer (04:01). A demonstration of the easy cleaning of the medallions (04:38). Another medallion with a geometric design named Architectural (04:47). Other medallions with Greer’s Bamboo Trellis pattern (05:24). Bamboo Leaf patterned floor tiles (06:39). A living room designed using both the Bamboo Trellis patterned ceiling medallions and the Bamboo Leaf patterned floor tiles (06:54). A demonstration of how to install the ceiling medallions using a stapler (07:37). All Michael Greer’s medallion designs (09:03). A couple shops for medallions at Johns-Manville (09:16). The woman lights two candles on her dinner table and admires her decorated ceiling (09:33). "The End" on screen (09:55).

Complete Record:

Transcription

[Music] [Applause] [Music] interior decoration is such a direct reflection of personality modern women are demanding and getting more imagination in the world of home fashions today with a new series of decorative ceiling panels johns manville is helping to bring back the ceiling to its rightful place in the total design of the room yes that's right except for the last generation or so decorated ceilings have always been a part of the most tasteful interiors one of the best examples is found in the Royal Palace of Fontainebleau in France even as far back as ancient Egypt beautifully painted firmaments like this were typical of highly developed ceiling decoration the Romans used formal ceiling patterns such as the medallion to give Imperial splendor to their villas in England the carved plaster ceilings of Robert Adams were one of the crowning achievements of the 18th century and can be seen today in mansions theatres and royal buildings the floral tracer ease of French Empire ceilings were as elegant as the fashions of the time so while decorative ceilings are not new it is good news to have them back blending traditional elegance to modern interiors and at a down-to-earth price and here's something those old ceilings didn't have acoustical properties each ceiling panel has hundreds of tiny holes that absorb sound waves to cut down unwanted noise even the most luxurious of the old hard surface ceilings acted as a sounding board reflecting and even augmenting noise and echoes [Music] what a difference an acoustical ceiling makes the tiny perforations absorb up to 75% of the room noise that strikes them [Music] the loveliest setting seems even lovelier when you know your guests will enjoy the conversation as well as the dinner [Music] this pattern a happy marriage of modern acoustics and stylish beauty is called medallion it resulted partly from advanced product engineering and partly from the talents of this noted interior designer Michael Greer medallion is available in two colors green or gray here is an application in a foyer in combination with plain panels johns manville commissioned michael greer to create medallion as part of an entire new series of ceiling patterns to bring custom elegance within the reach of everyday budgets here's how a medallion can give a distinctive custom look to an exclusive shot with this lovely pattern called floral tracery Michael Greer's imagination really has hit the ceiling in a way that makes the most lavish dreams come true what woman wouldn't revel in the feeling of sheer luxury suggested by the delicately feminine lines of floral tracery [Music] it brings a whole room together in a smartly integrated setting although it adds glamour overhead even to this high-fashion room designed by Michael Greer it's not hard to put yourself in this picture like all JME ceilings it's practical with a washable surface that makes cleaning easy the pattern will stay fresh this trend-setting design from the studio of michael greer is called architectural you can use this interesting new geometric pattern to give crisp authority to the most important executive office or selling area and rest assured that you'll always make a good impression [Music] the look of trim smartness is quite appropriate for homes as well but whether in homes or offices the architectural pattern always adds a look of decorative good taste here's something really special the bamboo trellis pattern it's probably the boldest most colorful ceiling pattern to come along the natural partner of bright vibrant colors and textures bamboo trellis was ingeniously designed to break up the square dimensions of the ceiling panels into a variety of smaller space units michael greer designed this stunning room setting especially for johns manville it suits young moderns with a flair for colorful living and shows how this light airy pattern lends space as well as color to ceilings and walls the bamboo trellis acoustical panels come in yellow and green as well as red to suit individual tastes here are some typical decorative colors suggested by this creative designer [Music] perhaps this would be a good place to rest on our laurels right Michael dryer no decorative ceilings are only half the big news say that is news bamboo leaf floor tiles to coordinate with the bamboo trellis acoustical ceiling panels hmm maybe we ought to run through that last scene again yes imagination has not only hit the ceiling its hit the floor as well both the leafy motifs and beautiful colors of this durable vinyl asbestos floor tile pick up the theme of the bamboo ceiling the result is a fully coordinated setting the first ceiling and floor designed for each other bamboo trellis ceiling panels give imaginative beauty and acoustical treatment overhead and bamboo leaf Teraflex floor tiles put a solid decorative foundation underfoot [Music] now how do you fit into these glamorous settings designed by a top professional easy how easy well we could say any do-it-yourself couple could put up one of these ceilings and nothing flat like this oh hell it isn't that fast but seriously it is surprisingly easy a couple working together could put up a ceiling like this over a weekend over an old ceiling if desired with a minimum of disturbance the hand a 12 by 12 panels are light and easy to handle stapling is the easiest way you could probably rent a stapler from your Johns Manville dealer or you could use nails either way the tongue and groove joint hides the fasteners and makes it easy to line up the panels [Music] the Teraflex floor tiles go down even faster than the ceiling panels go up all you need is a brush and JME Teraflex adhesive [Music] you can easily cut the tile with a pair of scissors while the first coordinated floor and ceiling designs make the big news they're only part of the way Johns Manville imagination can hit your ceiling with a myriad of patterns designed and consumer tested for every possible taste but the best news of all about this beautiful assortment is the price whether you're building or remodeling you'll be amazed at the relatively low cost of a Johns Manville ceiling styled for you by professionals when you use your imagination to enrich your home you make of it a place of beauty as well as shelter your most personal expression of the special world you share with those you love so why not let imagination hit your ceiling and bring new beauty and quiet comfort to your home [Music]


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