How to Make the Big No-Deposit Quart Campaign Your Own
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This is a description of the Owens-Illinois no-deposit quart campaign and how it can be utilized by the brewing industry. Distributors and brewers are interviewed on how they are incorporating the materials in their own programs through brochures, radio, TV tie-in ads, display material, etc. Some good ideas on point-of-purchase displays.
Sources
- United States Brewers Foundation Film Catalog, 1959-1960 — title, creator, length, format, color, sound, genre, description
Record added 2026-09-26 21:51:58