HASBRO TV COMMERCIALS G.I. JOE
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Year Published: 1966
Format: 16mm
Description: These TV commercials for Hasbro toys' 12" G.I. Joe action figures date to 1966. Featured are the new U.S. Army G.I. Joes including a machine gunner and mountain ski troops. At :30 the Green Beret G.I. Joe with bazooka is shown. At :45 the G.I. Joe Army Jeep is shown complete with searchlight. At 1:09 the new G.I. Joe Navy dolls are shown including the deep sea diver and Sea Sled with frogman. At 2:11 the U.S. Marine Corps series of dolls are shown including a mine sweeper doll and footlocker. The Let's Go Joe game is shown at 2:45. At 3:11 the new space capsule is shown along with U.S. Air Force dolls, including a firefighter and astronaut (3:45). At 3:59 a 45 rpm record player is shown playing an accompanying record of a space launch. At 4:15, a TV commercial promotes the Action Soldiers of the World including a WWII Russian infantryman, German infantryman, Imperial Japanese infantryman, French underground fighter, Australian jungle fighter, and British commando. These dolls included custom equipment for each nation's army. At 5:11, large collections of G.I. Joe dolls are shown in diorama type settings, emphasizing the "own them all" aspect of the toys. The G.I. Joe line of action figures was developed in 1963 by Stanley Weston, a licensing agent, who pitched the idea of a 12" military doll to Hasbro. The initial product offering in 1964 represented four of the branches of the U.S. armed forces with the Action Soldier (U.S. Army), Action Sailor (U.S. Navy), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps) and later on, the Action Nurse. Due to public dismay at the course that the Vietnam War was taking, G.I. Joe dolls eventually were distanced from the military, and a new "action" line introduced featuring adventurer and explorer dolls. These were sold under the moniker "The Adventures of G.I. Joe". By 1976, with the high price of oil influencing the cost of plastic toys, and waning interest, G.I. Joe was discontinued. It would later be revived in a smaller format. The toy was inducted into the National Toy Hall of Fame in 2004.
Complete Record:
Transcription
[Music] now A New World of Fun with GI Joe Army GI Joe's a machine gunner a Rifleman a scout with telephone more he fights on skis he belongs to the mountain troops still more okay this new one comes from the headlines the Green Beret gii Joe Special Forces uniform portable transmitter Special Forces rifle and you can get a 10-in bazooka that really works authentic with GI Joe you can almost hear the boom of the big guns big guns like the one on the GI Joe five-star Jeep four Rockets ready for action a realistic army jeep battery operated engine sound and a working search light on the trailer action you've got it with GI Joe Army GI Joe is the greatest nothing else is GI Joe boy oh boy it's a Hasbro toy now A New World of Fun with GI Joe Navy you've seen GI Joe on the water GI Joe in the water you've even seen GI Joe underwater as a deep sea diver but now hear this and see this the GI Joe sea sled the most Sensational weapon your GI Joe Navy can have the battery operated sea sled comes complete with its own Frogman there are simulated harpoons maneuvering controls even a radar screen diving planes down and the Sea sled Dives underwater for a surprise attack there's never been anything like the GI Joe sea sled and you make it work GI Joe is the greatest nothing else is GI Joe boy oh boy it's a Hasbro toy now A New World of Fun with G Joe Marines just look at this one now your GI Joe can clear the beach of mine with the new working demolition set complete with a mind detector that actually lights up when it locates mine comes with power pack earphones and mines and with all the different gear you can get for GI Joe you'll want the official GI Joe Foot Locker it holds your equipment keeps your uniforms in order for exciting action get the official let's go Joe game with a giant Battlefield game board attack and defense Master controls soldiers missile sights and ammo dumps there's a new kind of GI Joe excitement with the let's go Joe game GI Joe is the greatest nothing else is GI Joe boy oh boy it's a Hasbro toy now A New World of Fun with GI Joe Air Force is your GI Joe ready for Duty abort a carrier does he have the new deck Commander set with jumpsuit signal paddles and helmet with earphones is he equipped with a new firefighter set special heat suit Hood accessory belt and fire extinguisher is he ready to go into space with a new GI Joe astronaut capsule and space suit silver uniform space helmet Communications cord The Realistic capsule has simulated retro Rockets sliding canopy control panel too and the capsule floats so recoveries can be made there's even a phonograph record of an actual flight GI Joe is the greatest nothing else is GI Joe boy oh boy it's a Hasbro [Music] toy now A New World of Fun with GI Joe action soldiers of the world six different fighting men from six foreign countries Australian jungle fighter Russian infantryman British Commando Japanese Imperial Soldier German infantrymen French underground Fighter the GI Joe combat series realistic in every detail from the uniforms on their backs to the metals on their chests realistic equipment too arasaka rifle Luger Pistol theel revolver with shoulder holster gas mask St gun Bush machete Russian machine gun with bipod add new realism new mention to your play battles add new fun to your world of GI Joe with the exciting action soldiers of the world boy oh boy it's a Hasbro toy do you have a GI Joe setup like this Billy does I started with two soldiers look at it now the GI Joe Jeep is great and it works too and look I just got the green beray GI Jo and three of the farm soldiers that's great isn't it look at Jimmy I built an air strip with GI Joe Pilots but look what's new I just got the Space Capsule and the space suit too makes you want to get started does it look at Tommy I built a Landing Beach with Marines and sailors and I just got the deck commander and the firefighter they're great and look the sea slid that really Di is underwater like those GI Joe setups build one yourself all you have to do is start and your toy storees the place boy oh boy it's a Hasbro toy
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