Hamburger University: The World's Most Unusual University (1965)

[Music] [Applause] [Applause] w [Applause] [Music] [Applause] [Applause] hamburger the All American food oddly enough its history traces back to the Russian tartter they scraped meat into tiny slivers ate it raw in keeping with their Fierce reputation [Music] the next significant historical event found Sailors from Germany bringing the tart's delicacy home to their women folk with varying degrees of appreciation to be sure but somehow someone decided to cook the meat patties [Music] well it could have happened this way but it remained for the English in the mid 18th century to come up with the final ingredient John monu you all know who he was well he was the fourth Earl of Sandwich yes that monu well anyway JM on a winning streak in a 24-hour card game became ravenously hungry but would not interrupt his streak of luck to eat I can't say that I blame him anyway to solve the Dilemma this misguided gentleman ordered a slice of beef between two pieces of bread [Music] you guessed it the idea caught on and the sandwich was [Music] born 1904 the St Louis fair and all the ingredients are there hamburger brought to the United States by the German immigrants the bun and the lucky Earl's idea of a sandwich American Ingenuity and the hamburger sandwich is Born the hamburger from this day on Americans couldn't get enough of them the average American eats 3.8 hamburgers per week that adds up to about 182 hamburgers per person each year over 13,000 in an average lifetime one restaur chain alone McDonald's sells a million a day the fact is that hamburger accounts for 30% of all meat sold in the nation whenever the demand for something reaches such staggering proportions specialization develops followed by educational curriculums tailored to meet the need this situation is no exception Hamburger University uh pardon me sir haven't I seen you somewhere before BB Palm Beach at the polo matches no I could have sworn well anyway hamburger you located just outside Chicago Illinois is operated by the world's biggest seller of hamburgers the McDonald's chain of hamburger restaurants to teach its operators and managers everything there is to know about the business the curriculum is carefully designed to lead to a degree in hamburgerology one of the newer Sciences because McDonald's did turn the business of preparing and serving hamburgers into a science they decided to teach it in the same way other Sciences are taught in a university basic courses include hamburger 1 the analysis of meats how to prepare them how to ensure top quality in hamburgers by the time the students graduate they know more about beef than most Cowboys another important course is french fries 1 where students learn how to select the best grade of potatoes by using a space age gadget called the hydrometer to measure moisture content in fact students Master a lot of complex devices invented at hamburger U's own research and development laboratory other courses include SE service taking in everything from engineering to human relations restaurant management and applied hygiene were the highest standards of cleanliness are stressed and then as in every field of study students are introduced to the more practical aspects of the subject learn to put Theory into practice equipment and procedures have been developed through painstaking research to enable a hamburger restaurant to set up for Mass quality production but like every other business it can only be as good as the people who operate it the course of study at hamburger U demands close attention from students long hours of hard work and inspires the inquiring mind to search ever deeper for the truth [Music] every student hamburgerology miners in french fries because good french fries are as important to a successful hamburger restaurant as good hamburgers students even get into Electronics learn how to run the unique electronic cooking computer invented by the research and development lab to take the guesswork out of timing and temperature cleanliness is one of the most important parts of H you training at times The Thirst for knowledge becomes [Music] overpowering some students spend hours at night chewing on the problems given in the classroom and cramming for exams is a necessary part of college life but probably the most serious Hazard at hamburger U is the temptation to devour your [Music] homework and then the big day when the student joins the professionals to put all he has learned into practice he knows he's ready because he's been through it all in class a dozen times he's ready to take on the world n [Music] the rigors of university life are many uh remove your beanie chappie good and the faculty adviser is often called upon to offer help and encouragement every student finds the road to graduation rough at times but that old do or die College Spirit sees him through before long the student finds himself a competent member of his profession looking forward to the day when he too might win the coveted golden hamy award whatever that is yes the old confidence returns and he's ready to hit the books again of course there will always be some complications for example you must learn to think ahead when several cars or a station wagon load of customers driveing the lot the student learns to begin cooking a supply of hamburgers [Music] immediately and of course there are all kinds of people to deal with just look at a few of the steady hamburger customers that have become famous around the world [Music] watch The Defenders [Music] Charles oh here comes a little sports car must be someone from the old International set [Music] a [Music] [Applause] [Music] all in all though the majority of the hamburger customers are families just like yours and mine who go out for regular treats to their favorite [Music] restaurant these are the people that the graduates of hamburger you will serve [Music] f [Music] it's a tough course and perhaps an odd curriculum but at the end it's worth it a restaurant of your own and a degree in hamburgerology [Music] la [Music]