GMC Is On The March

[Music] this is our birthday cake 50 years in the making topped with the first commercial vehicle ever seen on the streets of detroit a 50th anniversary cake iced with a half century cavalcade of ever improved ever better products that have put gmc solidly out in front number one in diesel sales number one in basic new design for service leadership and therefore sales leadership for gmc is on the march so cut yourself a piece of cake cut yourself in on the new business and new profits that gmc's 1952 products and performance are designed to help you make let's start with the 371 the great new one and only diesel engine in the entire two and a half ton field there's a big slice of new business for you in this power plant for installed in the famous 450 models you'll be able to talk diesel turkey to over the road and off highway operators in the big volume two and a half ton market now look again more new diesel models a 474 wheeler a 450 six-wheeler and a 620 six-wheeler business makers everyone in the 21 000 to 33 000 gvw class now look again coming at you the pm-150 package delivery you say aha but look closer closer you're right it is automatic transmission it is hydramatic proved in use another gmc exclusive a sales maker in this little stop start job now a sales maker in still heavier models on the way yes sir gmc is on the march cabs are improved with advantages you can sell excess weight has been cut down and improvements made in chassis design advantages you can sell we've swept aside our old conservative ratings and boosted the rating of practically every medium and heavy-duty truck and tractor in the line to put you in the driver's seat against competition the new uniform code system is now applied to all medium and heavy duty models to help make your selling job easier simpler prefixes two-digit engine numbers single gmc axle ratings all easier to carry in your head new series numbers for some old models and the brand new 630 series to include several former models of like carrying capacity in different series helps round out the line and simplifies identification for you and your customer yes sir there's news galore for you in 52 and here is hot news here is hot news the hottest competition cracker in the business look it over gmc engineers call it the new 302 but you'll soon be calling it a history maker for it will make hauling history for your customers and profit history for you it's a sales making record breaker for squeezing every ounce of pep power and punch out of the gasoline it turns into hard working heavy going power at the wheels it's truck designed and truck built from the floating oil intake screen to a double-barreled carburetor no warmed over passenger car power here no sir here's a full-bodied deep breathing full load performer that twists 145 horsepower out of regular gasoline look at the block real he-man reinforcing to take it look at the crankshaft as rigid as the pyramids taco hardened and heavily counterweighted to reduce bearing loads and what bearings husky main and connecting rod bearings the revolutionary new moraine m400 with six to ten times the life of ordinary bearings rifle drilled connecting rods built strong where the strain comes with full pressure lubrication to the pins that float free in rigid translot aluminum alloy pistons pistons that carry chrome plated low friction top rings under the overhead valves of this 302 gasoline engine is the highest compression in the truck industry 7.2 coupled with the double-barreled carburetor the large sections smooth flow intake manifold the high turbulence combustion chamber with large valves and scientifically located spark plugs and precise design for on the button timing the 302 turns out unmatched efficiency that means more work per gallon of fuel and you can prove it that means a power curve that arches its back into the load when the going is tough instead of sagging through its working range and you can prove it here's a square engine four by four with almost 10 percent lower piston speed than competitive engines a higher efficiency lower friction engine with cold facts instead of hot air claims to back you up into this great engine gmc has put 50 years of engineering experience as well as proving ground and battleground testing for under the hood of this m135 military vehicle and the thousands like it gmc is now making for the government the 302 engine is turning in performance records for strength for power for low maintenance and for fuel economy that put it in a class by itself so whether your prospects for lightweight high-powered trucks and tractors in the nineteen thousand to twenty six thousand pound range have tough going like this or smooth rolling like this the strong-hearted 302 in 450 models will outdo ford's f7 and internationals l 185 and in 470 models more than match ford's f8 the grape 302 is a new engine not to meet competition but for competition to try to meet it's a power package you can turn into a sales package in 52 you have a total of 32 models in the 400 and up class gas diesel four wheelers and six wheelers to give you the best volume market coverage you've ever had and it's gmc all the way model 400 school bus is back to meet the demand for a unit of gmc quality in the 48 to 54 passenger class c o e 470 models are back as companions to conventional 470 models but with more power and more load carrying capacity they're priced right and lightweight so you can go after and get volume sales in the high volume 21 000 truck and 45 000 tractor market and in the newly designated 630 series you'll have two more new gas jobs conventional and coe to meet the demand of truckers for fast schedule high performance lightweight trucks and tractors in the twenty eight thousand to fifty five thousand pound class to help you bracket this biggest market for heavy-duty trucks and that's not all here's one of the three new diesels the 450 six-wheeler a little husky that'll haul business to you from lagers construction outfits and highway haulers or maybe you can upgrade the same prospects with this new diesel the 626 wheeler with more power and greater economy for heavier loads this diesel beauty the 470 is a sales natural for over the road haulers in the three to four and a half ton class and what a story you can tell them fourteen hundred pounds lighter than any previous model in its class it pays off in capacity economy and hill leveling performance that'll add still more of your customers to your list of friends yes sir gmc and 52 has everything for you is it driver comfort and convenience your prospect wants the comfort and convenience that leads to steady hauling and on-time schedules well here's downright luxury that will sell itself deluxe year-round passenger car comfort of ventilation controlled by ventipanes on all models and push-button door handles solidly anchored at both ends through the medium duty line and seat cushions with double deck springs that give the driver a full load boulevard ride all the time with jute and rubberized hair pads in the lighter models and luxurious sponge rubber padding in the heavier models all sturdily upholstered with high grade material that takes the hardware like leather french stitched for smoothness and firmly fastened to take lifetime punishment remember the complaints about windshield wipers on the big cabs because of restricted sweep now look for 52 relocated wipers give complete visibility forward in any kind of weather and even with the comfort of ventipanes the driver up on a gmc gets an unrestricted look backward to spot his tail on a dime either in the big cab or the medium-sized cab that's now on the new 630 gas jobs yes sir drivers will agree it's gmc for me or is it chassis improvements you can point out to clinch a deal improvements that add up to better service easier maintenance and better performance improvements like these delco direct double acting shock absorbers now standard on the 620 and up and optional on the 400 through 470 improvements you can sell like better springing front and rear better cushioning for the load better riding and greater stability there are fewer but thicker leaves with less weight but no reduction in capacity ratings on all models 450 and up there's a new clutch spring for longer life and better service in medium and heavy duty models the old rectangular wire spring has been improved and made round and you can add this improvement to older models in your own shop the 50 amp 12 volt electrical system standard on all the diesels is now optional on all 450 and up gas models and circuit breakers take the place of fuses on all medium and heavy duty models hinged into the engine compartment on the big cabs and inside the medium cabs a big plus for easy maintenance and over the road dependability their sales pay dirt in the shortened noses of the 620 through 850 models three inches shorter than last year's comparable models with special bumper cutouts for field installation of new tow hook pins to save that three inches so your customers can use longer trailers and still stay within those 45-foot laws you see that fuel tank strapped on the frame that's the way all diesel and big gas jobs will reach you from now on so what you say so that's a thin gauge temporary tank disposable throw it away for now you can give your customer exactly the tank he wants and make the extra profit yourself on its local installation you get the same deal in the 620 through 630 gas jobs where the temporary tank is inside the cab all you do is take it out and cover the temporary filler neck hole with the cover shipped in the glove compartment before you supply your customer the plus value of just the tank he wants with plus profits for you and here's another plus you can sell the lower cost and weight economy of air pack booster brakes powered from an engine driven compressor pedal responsive to assure fast positive sure stops it's standard on the 450 diesel four and six wheelers and on the conventional 450 gas models where it means air brake for trailers at lower cost and less weight sell it for better stopping and for better going another plus the 205 b constant mesh direct transmission for better power harnessing through closer ratios in third and fourth gears better overall reduction for rough going on top of that the lower reverse means better performance on steep ramps and grades it's standard on 400 450 and 470 gas models and you can now offer your customers the no charge option of new short fourth direct in fifth transmissions the 207v constant mesh on conventional and coe 450 and 470 models the 267 v synchromesh on model 620 36 and the 4452c synchromesh on model 630 42 when you compare shift pattern charts you'll see that the new transmissions have better stepping between fourth and fifth that they're engineered to get the most out of gmc's powerhouse engines in fast over the road use without the need of overdrive for split shifting and in combination with available axle ratios help you meet the growing demand of fleet operators for maximum performance in the face of limited top speeds yes sir whatever your prospect wants you've got it take a look at this plus standard now on all two-speed axles 450 and up that's right standard an electric shift with the button mounted right on the regular transmission shift lever for fast positive up or down straight or split shifting with one hand you asked for it and now you have it no sir gmc hasn't overlooked a bet to help you get sales this dayton wheel for instance you can get your customers bud or motor wheels if they want them but with the exception of the 630 and up six wheelers dayton wheels are standard on the medium and heavy duty jobs you know why they're lighter they help add up to money in the bank for your customers and you can prove it to them look weight saved here and weight saved there makes the new 631 with 360 engine 856 pounds lighter than the old 700 with the 426 engine 830 pounds lighter the w 634 is 570 pounds lighter than the w720 and the dw 634 is 630 pounds lighter than the dw 750 there's real weight saving in these 630 models and you know and your customers know that every pound less vehicle weight means a dollar more profit at the end of the year their sales pay dirt for you in gmc's greater payloads yes sir there's plus profit throughout the line with plus values in every model for gmc is really on the march so get in step and cut yourself a slice of gmc's 50-year cake with a sharp knife of competition beating gas and diesel models in every weight class with new competitive ratings and payload boosting weight savings with new sales boosting features in cabs and chassis with a sensational new gasoline engine the 302 the newest on the highways yet backed by 50 years of truck engine know-how and performance proof in the roaring grinding jolting hell of battlegrounds with the new sails making addition to the championship line of gm diesels an engine built in the same plant and assembled on the same production lines an engine with every one of the improved features of its four and six cylinder counterparts with identical parts for interchangeability and lower parts inventory that competition can't even touch the first and only diesel in the big volume two and a half ton range with an engine that will help you crack that market and help you move on into bigger profit heavier volume for the biggest slice of gmc cake you've ever had we're on the march all right proud of our past but we're prouder of our future with you [Music] you