General Foods: The Perfect Cup Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - They did it. 0:01 - They did it. 0:02 - They did it. Announcer They did it. 0:03 They perfected a cup of coffee, The Perfect Cup. 0:04 - They did it. 0:08 Group They did it. 0:08 Announcer 100% coffee, 50% reduced caffeine. 0:10 Extra care makes it rich. 0:14 Reduced caffeine makes it smooth. 0:15 (piano playing) 0:18 - They did it. 0:20 ♪ They did it ♪ 0:21 ♪ They did it ♪ ♪ They did it ♪ 0:22 ♪ They did it ♪ ♪ I don't know how they did it, but they did it. ♪ 0:23 Announcer Great, rich coffee with half its caffeine. 0:26 ♪ They did it ♪ 0:28

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