General Foods: Horizon Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Simon, (speaking Spanish). 0:01 - (speaking Spanish). 0:03 (thunderclaps) 0:05 Welcome to my coffee plantation. 0:06 I'm Simon Stone. 0:08 My foreman says we've got to pick the beans 0:09 before the rains come, so come on. 0:11 (thunderclaps) 0:13 I'll show you the secret 0:14 to one of the world's richest coffees. 0:15 This New Horizon Coffee. 0:18 (car engine) 0:21 - Don't be fooled. 0:24 The secret to rich coffee's in the picking. 0:25 Pick the bean at the peak of flavor, 0:27 and the flavor shows up in the pot. 0:28 And that's what's special about New Horizon Coffee, 0:30 rich hand-picked flavor. 0:32 We hand-pick lots of Horizon's beans. 0:35 We say, "Horizon, si" to beans at peak flavor, 0:37 "Horizon, no" to the rest. 0:39 Horizon, si; Horizon, no. 0:41 (thunderclaps) 0:43 (instrumental music) 0:44 - Simon, that's great coffee. 0:46 - Horizon, si. 0:48 - Horizon, si. 0:49 Pick the bean at the peak of flavor, 0:52 and the flavor shows up in the pot. 0:53 Announcer New Horizon coffee. 0:55 Rich in hand-picked beans, rich in hand-picked flavor. 0:56

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