General Foods: Horizon Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Welcome to Fiesta on my coffee plantation. 0:07 I'm Simon Stone. 0:10 It's an old tradition. 0:11 First we harvest the coffee then celebrate. 0:12 But what we're really happy about 0:15 is this, Horizon coffee. 0:17 One of the richest coffees 0:20 we've ever grown beans for. 0:22 It's secret? 0:23 Right between my two fingers. Come I'll show you. 0:24 Horizon has rich hand-picked flavor 0:28 because we hand pick lots of our beans. 0:31 We say Horizon, si to beans at peak flavor, 0:33 Horizon, no to the rest. 0:35 Horizon, si 0:37 Horizon, no. 0:38 Pick the bean at the peak of flavor 0:39 and the flavor shows up in the pot. 0:40 ( foreign music playing) 0:42 - Delicious coffee. 0:49 - Horizon, si. 0:51 - Horizon, si. 0:52 You hand pick the bean, 0:53 You get hand-picked flavor. 0:54 Narrator Horizon 0:56 rich in hand-picked beans, 0:57 rich in hand-picked flavor. 0:58

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