General Foods: Horizon Coffee, 1970s

Year Published: 1970s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd cheering and chanting as a Spanish guitar plays) 0:00 - (laughs) Welcome to Fiesta on my coffee plantation. 0:07 I'm Simon Stone. 0:10 It's an old tradition. 0:11 First we harvest the coffee, then celebrate. 0:12 But what we are really happy about this year 0:15 isn't exactly old. 0:17 It's brand new Horizon coffee. 0:18 One of the richest coffees we've ever grown beans for. 0:21 Its secret? Right between my two fingers. 0:24 I'll show you. 0:27 Horizon has rich hand-picked flavor 0:28 because we hand-picked lots of our beans. 0:30 We say 'Horizon, Si' To beans at peak flavor. 0:33 'Horizon, no' To the rest. 0:35 Horizon, Si. Horizon, no. 0:37 Pick the bean at the peak of flavor 0:39 and the flavor shows up in the pot. 0:40 (singing in Spanish, guitar playing) 0:42 - Simon. Delicious coffee. 0:48 - Horizon, si? 0:51 - Horizon, si. 0:52 You hand-pick the beans, 0:53 you get hand-picked flavor. 0:54 Voiceover New Horizon coffee. Rich in hand-picked beans. 0:55 Rich in hand-picked flavor. 0:58

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