General Foods: Gravy Train Dog Food, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, they're making a dog food commercial in Studio B. 0:01 - I'm starved. 0:04 - Let's go! 0:05 - Look, it's Gravy Train! 0:07 - The one that makes its own gravy. 0:09 - Yeah, right in the bowl! 0:11 - Let's eat! - Why, the dog will bite our... 0:13 - What dog? 0:16 - I don't see a dog. 0:17 - Do you see a dog? 0:18 - Hey delicious gravy! 0:19 - Looks like beef stew. 0:21 - Where's the gravy come from? 0:22 - You've seen the commercials. 0:24 It makes its own gravy. 0:25 They add warm water, stir a minute and gravy happen. 0:27 - Oh yeah, the announcer says, 0:31 "Crunchy chunks swimming in beef-tasty gravy, Gravy Train." 0:32 - Say, do this stuff good for dogs? 0:37 - Sure, 22 vitamins, minerals, 0:40 10 different proteins in every chunk, 0:43 a complete balanced diet. 0:45 The Gaines people know what dogs need and what dogs like! 0:46 - That's all? 0:50 - Ask that dog. 0:51 - What dog? 0:52 - I don't see a dog. 0:53 - Do you see a dog? 0:53 - Gravy Train, makes its own gravy. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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