General Foods: Gaines Rally Dog Food, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Hey, this I gotta show ya! 0:01 This is Robbie, my little two-year-old, 0:03 and his dog, Mister. 0:04 I shot this at home with my own camera. 0:06 Robbie's always wanting to feed his dog, 0:08 but he couldn't until now. 0:10 His mama got him this Rally, 0:12 it's just out, it's a new kinda dog food, 0:14 and it comes in this new kinda can. 0:16 See, he just pulls a string, 0:18 and there's no can opener, 0:20 or spoons to wash or anything. 0:21 And he pours out a capful and boom! He's all done. 0:23 He's only two years old! 0:27 That capful is as much of a meal as a regular one-pound can, 0:29 so in Rally, there's as many meals as in six regular cans 0:32 of dog food. 0:35 Gee, has more trouble opening the darn door 0:37 than he does the dog food. 0:39 Here comes Mister. He loves this Rally. 0:41 It's moist and tender. 0:43 Look, he's really cleaning house. 0:45 A really great thing is because it's a new kinda dog food, 0:47 and a new kinda can, 0:49 look at that, you don't even need to refrigerate it. 0:51 It's so simple a two-year-old can do it, 0:53 at least that's what his mother says. 0:55 Oh, another good thing it's made by General Foods. 0:57

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