General Foods: Gaines Rally Dog Food, 1950s

Year Published: 1950s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, this, I got to show you.` 0:01 Now, that's my little two year old Robbie and his dog, Mr. 0:02 Yeah. I shot this at home with my own camera. 0:05 You know, Robbie is always wanted to feed his dog 0:09 but he couldn't until now. 0:11 Now his momma got him this new dog food, 0:12 Rally, comes in a new zip 0:14 open can. See Robbie just pulls 0:16 that string and zip just like that. 0:18 That's all there is to it. 0:20 There's no can openers spoons to wash or anything. 0:21 And he just pours out a capful. 0:23 Just like a two-year-old touches everything. 0:26 Boy, that Rally sure looks moist and tender though. 0:28 That capful is as much of a meal as a regular one pound can. 0:31 There's six capfuls in there. 0:33 As many meals as in six regular cans. 0:35 Gee, has more trouble opening that darn door 0:37 than he does the dog food. 0:39 Oh, there comes Mr. Look at him clean house. 0:41 Oh, you know what Robbie says, "Mr. 0:44 woves wally." can't even pronounce Rally, 0:45 but he sure knows what his dog likes to eat. 0:48 And look at that you don't even need to refrigerate it. 0:50 I guess that's one reason his mother loves Rally too. 0:52 Oh and Rally's made by general foods, moist tender chunks 0:55 zip-open-can and all. 0:58 That's Rally. 0:59

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