General Foods: Gaines Rally Dog Food, 1950s

Year Published: 1950s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bright upbeat music) 0:01 (bright upbeat music) 0:06 Narrator Hey, what's going on Rusty? 0:09 Oh, I see. 0:12 She's doctoring up your dog food. 0:13 Look, she's adding something for nourishment. 0:15 Something for flavor. 0:18 Lady, stop. 0:19 No need to do all that. 0:20 Now from Gaines Research Kennels 0:22 comes a totally new kind of dog food. 0:24 New Gaines Rally. 0:27 The first dog food that you don't have to doctor up. 0:28 No doctoring up to it. 0:31 Rally is so rich in meat and bone meal, dogs like it as is. 0:33 Straight from the box. 0:37 That's right. 0:39 Each crunchy chunk is so rich in meat and bone meal, 0:40 you don't have to doctor it up. 0:43 Say, wouldn't you like a dog food 0:45 you can feed straight from the box if you want to? 0:47 Then get new Gaines Rally. 0:50 The first dog food so rich in meat and bone meal, 0:52 it needs no doctoring up. 0:55 New Gaines Rally. 0:57 At your dealers now. 0:58

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