General Foods: Gaines Meal Dog Food, 1950s-1960s

Year Published: 1950s to 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Trim youthful health, 0:01 year after year after year. 0:03 A longer prime of life. 0:08 That's what high protein, 0:10 low fat Gaines Meal helps give your dog. 0:12 - Take Duke here, going on eight, but still peppy as a pup. 0:15 You and I know how important the right foods are 0:20 in keeping young and active. 0:22 So Duke eats high protein, 0:24 low fat Gaines Meal, the concentrated dog food. 0:26 - That's right. 0:30 A pound of Gaines Meal has more protein than two quarts 0:31 of whole milk, more protein than a pound of sirloin steak 0:35 or even more protein than a dozen eggs. 0:39 And balanced with just the amount of fat your dog needs, 0:42 about as much in this cup of Gaines 0:46 as in this pat of butter. 0:48 - So give your dog the high protein, 0:50 low fat nourishment he needs for a longer prime of life. 0:53 New Gaines meal. 0:57

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