General Foods: Gaines Meal Dog Food, 1950s-1960s

Year Published: 1950s to 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator A longer prime of life, 0:01 sleek, trim beauty, 0:03 extra years of vitality, 0:05 that's what new high-protein, low-fat Gaines Meal 0:08 helps give your dog. 0:11 - This lovely lady is Cindy, 0:13 seven years old and still in the prime of life. 0:15 We girls know that what we eat has a lot to do 0:18 with staying trim and youthful, 0:21 so Cindy eats new high-protein, low-fat Gaines Meal, 0:23 the concentrated dog food. 0:27 Narrator And here's why: 0:29 a cup of Gaines has 50% more protein, 0:31 as much protein as a cup and a half 0:34 of this puffed-up food. 0:36 That's right, 50% more protein than this other meal. 0:37 And as for fat, 0:41 you can actually feel it in the puffy food, 0:42 even see it, 0:45 but no greasy excess fat in Gaines. 0:46 (dog food rattles) 0:49 - So give your dog the high-protein, low-fat nourishment 0:50 he needs to help him to a longer prime of life, 0:53 new Gaines Meal. 0:57

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