General Foods: Gaines Meal Dog Food, 1950s-1960s

Year Published: 1950s to 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - My word! A new Gaines Meal. 0:01 (dog's voice echoes) 0:03 The same nutritious nugget, 0:04 extraordinary new flavor. 0:06 (victorious band music) 0:07 Incredible! The nugget isn't bigger, just the taste. 0:11 Smashing savings, too. 0:15 Well done Gaines! 0:16 Well done! 0:18

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John W. Hartman Center for Sales Advertising & Marketing History

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