General Foods: Gaines Dog Meal, 1950s

Year Published: 1950s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey kids, look at this. 0:02 It's Bullet, Roy Rogers' wonder dog. 0:03 Four feet high and made of strong, sturdy plastic, 0:05 as lively and rugged as Bullet himself. 0:08 To get this blowup of Bullet, 0:11 write to Bullet, Box 80, New York 12, New York. 0:12 Just send your name and address together 0:16 with only $2 and a Gaines box top 0:17 or the General Foods seal, right here on the bag 0:20 of Gaines Meal, Bullet's favorite food. 0:23 Write to Bullet, Box 80, New York 12, New York. 0:25 Order yours today. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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