General Foods: Gaines-Burgers, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle upbeat music) 0:01 - Good evening, it's dog food commercial time. 0:05 But don't expect an undignified rump, 0:08 just my report on a daily experience of mine. 0:11 Most gratifying. 0:15 "Gaines burgers", the canned dog food without the can. 0:17 Now, in the new snap open wrap. 0:22 Look, no mess, no fuss. 0:24 Two soft beefy "Gaines burgers" equal the nourishment 0:27 of a 1 pound can of the finest dog food 0:31 and costs no more. 0:34 They have everything a dog is known to need everyday. 0:36 A convenient and deliciously beefy meal, 0:40 fully satisfying with just water alongside. 0:44 (upbeat accordion music) 0:47 "Gaines burgers" another fine product of General Foods. 0:50 Now, every dog in America knows what's good for him. 0:55

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