General Foods: Food Price Facts, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well, looks like you bought a bundle of groceries there, 0:01 Aunt Bea. 0:03 - Well, it seems to cost a bundle too. 0:04 - Yeah, it does but you know what, 0:06 food's a bargain today. 0:08 The consumer spends the smallest percentage 0:10 of his after tax dollar for food than any time 0:12 in the history of the United States, 0:15 only 19 cents out of every dollar. 0:16 - Is that true? 0:19 - And what's more, people in this country 0:20 spend less of their total income on food 0:22 than do people anywhere in the world. 0:24 - Well, that's a good thing to know. 0:26 - So, when you hear talk about the cost of food 0:28 just give out the facts. 0:30 Food is a bargain. 0:31 - And I'll say you said so. 0:33 - Me and the U.S. Department of Agriculture. 0:35 Narrator This message was brought to you 0:37 by General foods. 0:38

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