General Foods: Food Price Facts, 1960s

Year Published: 1960s

Creator: General Foods D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well, looks like you bought a bundle 0:03 of groceries there, Aunt Bee. 0:05 - And it seems to cost a bundle too. 0:07 - Yeah, it does, but you know what, 0:09 food's the bargain today. 0:10 The consumer spends the smallest percentage 0:12 of his after-tax dollar for food 0:14 than any time in the history of the United States. 0:16 - Is that so? 0:18 - Course! 0:19 Don't forget, Aunt Bee, I'm well-informed on these matters. 0:20 In 1947 to 1949, the consumer spent 26 cents 0:23 out of his after-tax dollar for food. 0:28 But today, food only costs him 19 cents out of every dollar. 0:30 And another thing-- 0:34 - What's that, Andy? 0:35 - Today in this country, 0:36 people spend less of their total income on food 0:38 than the people anywhere in the world. 0:40 - Well, that's good to know, Andy. 0:42 - So please, Aunt Bee, when you hear talk 0:44 about the cost of food, just give out the facts. 0:46 Food is a bargain. 0:49 - I will, Andy, and I'll say you said so. 0:51 - Me, and the U.S. Department of Agriculture. 0:54

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